E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However,
the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the
relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring
new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms alone spent US $2.Billion on e-mail marketing in 2008.
An
Affiliate Program on the internet is when a website is selling a product and they will actually
pay you a commission, or percentage of the sale for every sale you generate from the traffic you send them.
Online advertising payment model
in which payment is based solely on qualifying click-throughs.
Information:
In a PPC agreement, the advertiser only pays for qualifying clicks
to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising
networks, search engines, and affiliate programs.
Paying per click is sometimes seen by some as a middle ground
between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality
traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers
by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site,
and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.
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Pay Per Lead
is:
Online advertising payment model in which payment
is based solely on qualifying leads.
Information:
In a pay per lead agreement, the advertiser only pays for leads
generated at their destination site. No payment is made for visitors who don't sign up.
A lead is generally a signup involving contact information and
perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email
address, or it may involve a detailed form covering multiple pages.
One risk to the advertiser is the potential for fraudulent activity
by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make
a regular audit of the results.
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Pay Per Sale
is:
Online advertising payment model in which
payment is based solely on qualifying sales.
Information:
In a pay per sale agreement, the advertiser only pays for sales
generated by the destination site based on an agreed upon commission rate.
Paying per sale is often seen as the payment model most favorable
to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the
quality and quantity of his or her audience, but also the quality of the advertiser's creative units and destination site.
If possible, many publishers avoid sales-based agreements, preferring
to stick to the CPM model. However, some publishers, facing weak ad sales, have little choice but to accept sales-based agreements
to utilize remnant space.
For advertisers, pay per sale has some unique advantages compared
to pay per click and pay per lead. There are fewer concerns about whether conversions are legitimate, and whether traffic
is incentivized or of low quality.
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