· Sending emails with the purpose of enhancing the relationship
of a merchant with its current or old customers and to encourage customer loyalty
and repeat business.
· Sending emails with the purpose of acquiring new customers or
convincing old customers to buy something immediately.
· Adding advertisements in emails sent by other companies to their
customers.
· Emails that are being sent on the Internet (Email did and does
exist outside the Internet, Network Email, FIDO etc.)